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Marketing using electronic media such as the web, email, interactive TV, IPTV and wireless media in conjunction with digital data about customer’s characteristics & behaviours is Digital Marketing. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Forms of Digital Marketing include : Websites, SEO content , Blogs , Internet Banner ads , Online Video content (Vimeo, Youtube) , Pay-per-click advertising , Email marketing , Social Media Marketing (Facebook , Twitter, Instagram etc.) and Mobile marketing (SMS, MMS etc.)

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